The most important property of the custom boxes is to match the size of the item they hold. If we add the logo of any brand on it, it now also serves as a marketing tool along with the packaging. Therefore, custom boxes with an incorporated logo are the best packaging solution to get maximum results in multiple dimensions. The logo on the packaging box helps customers remember your brand for a long time and to recognise it right away just by looking at the package. If customers like the product and packaging quality, they are more likely to buy from you again and again, which ultimately builds trust.
This article will provide you with a complete guide about custom boxes with logo, including their types, features, benefits, trends and designing.
Types
Custom boxes with a logo make people feel valued and build a connection with the brand. There are different types of custom boxes on which you can easily incorporate your logo and make it unique. Here are some types:
a) Rigid Boxes
Rigid boxes are best for fragile products because of their high-thickness chipboard material. They are usually covered in decorative paper, which creates a unique and attractive appeal. They are available in multiple styles to entertain every kind of product. They are way more expensive than other custom boxes because of the high-quality material and complex manufacturing process. The brand logo printed on it makes it a marketing tool for your brand.
b) Folding Cartons
Folding cartons are containers made of lightweight paperboard, which is the best packaging option for retail products. They are not feasible for heavyweight products and do not offer sturdy support for fragile items. They are inexpensive and also save the shipping costs as they are delivered flat. Multiple printing techniques can be used to print the logo and other compatible designs to make it attractive to the customers.
c) Window Box
Window boxes allow customers to observe the product without opening the box before buying. It helps customers to make informed decisions regarding product purchasing.
d) Mailer Box
Mailer box is a presentable and durable custom box with a self-locking mechanism that keeps the product safe and secure. It can be fully customised along with the logo and branding details for a better presentation of the product.
Key Features
Additional key features enhance the overall look and functions of packaging. A few features of custom boxes with a logo are listed below:
Tailored design custom boxes provide high packaging accuracy and minimise the chances and damage.
Custom packaging designed according to the brand theme and colour scheme, with the logo enhances the brand identity and helps customers to recognise the brand right away, just by looking at it.
Companies and brands can choose the packaging according to the needs and preferences of their products. Choosing the right packaging material helps you to maintain a sustainable environment, along with flawless product protection.
Innovative printing techniques and methods can give the packaging an attractive and appealing look.
Benefits
There are countless benefits of custom boxes with a logo. These boxes hold the power to take your brand to the next level of success in no time. A few of the many benefits are given below:
1. Brand Recognition
The uniquely designed logo incorporated on the custom box serves as the face of the brand and helps customers to remember it for a long time and to identify it right away whenever they see it again. It helps to increase brand recognition effectively.
2. Customer Experience
Attractive and appealing packaging creates suspense and excites the customers to open it. Most people follow the unboxing trend these days and share almost everything on social media, which may help to enhance the brand’s reputation.
3. Competition
There are two possibilities regarding competition. Whether your custom packaging with logo will make you look unique to the extent that it will make you stand out from the league of other brands and help you to stand out of the competition effortlessly, or it will make you able to give a tough competition to the other similar brands in the market.
4. Sustainability
Biodegradable and recycled cardboard boxes with a logo allow brands to meet the demands of a sustainable environment, along with maintaining a good reputation and high sales.
Trends
Following the trends helps you to stay up-to-date and attract maximum customers. Here are some rising trends of this year:
Minimalist design
Interactive packaging
Sustainable material
Personalized experiences
Designing and Manufacturing Process
Following is the step-by-step guide to design a custom box with a logo properly:
1) Identify The Objective
First of all, decide on the objective of your packaging. Determine what you want to achieve by using your particular packaging. Once you understand your goal, the remaining designing and manufacturing process will be easy for you.
2) Determine The Size
After understanding what you want your packaging to do, the very next step is to measure the product properly to determine the packaging size. You have to measure the size, weight and shape of the product properly to decide the type of material and packaging style. The perfect size will protect the product as well as save the packaging waste.
3) Select The Box Type
The box should be able to reflect the brand identity and product image. Choose the box type according to the nature of the product.
4) Choose The Material
Material type should also be chosen according to the requirements of the product. Always prefer sustainable materials over any other type.
5) Design The Layout
Designing the layout is way more complicated than the other steps. It is recommended to get professional help regarding this. It is best to add the tag line, brand colour scheme, logo and product details on packaging along with the high-resolution images.
6) Determine The Printing
Determine the printing technique according to your budget and needs.
7) Check The Sample
It is very important to check and test the sample before giving the final packaging order. It allows you to check the overall look, including size, print, design, and colour scheme and to make the required changes.
Conclusion
Custom boxes with a logo are not just a simple marketing and packaging strategy; it is the best way to build customer trust by creating an emotional connection. It helps brands to present their products and to convey their values in the best possible manner. Always prefer sustainable materials to keep your environment safe. Partner with a reputable and trustworthy company for the manufacturing and designing of your custom boxes to give them a professional look.
