If you are a social media lover or someone who loves to scroll through different websites such as TikTok, Instagram, or Pinterest to keep yourself updated with the trends, then you too might have noticed that a certain sort of watch is to be found everywhere. These watches have been gathering attention, especially from Gen Z, and they can’t seem to get enough.
That slim silver digital watch with square dials, or that golden one with a simple brown leather strap—well, these are all Casio products. The Casio retro watches are everywhere. But what is the reason that has triggered the sale of these watches, especially in today’s times when people have different types of smartwatches and iPhones?
If you are someone who is questioning these trends, then this is just the right article for you. We will help you understand why Gen Z loves the Casio retro aesthetics and what types of watches this generation is buying.
Why Gen Z Loves the Casio Retro Aesthetic
1. Nostalgia That Feels Authentic
Most of the Gen Z individuals that we see today do not have the real idea of what the 80s felt like. But this generation’s taste and choices show that they value aesthetics, which are vital to almost everything they choose. Wearing a Casio feels like stepping into a retro arcade or flipping through your grandparents’ yearbook. Unlike other modern watches, Casio watches don’t tell you about your health or other details, but they do help you explore the past and its vintage aesthetics.
2. Function Over Flash
Women of this generation especially love these watches, and therefore today we see various types of watches which are available in this range. The watch companies also know that this generation, while on one hand love to explore and value items both from the past and the present, does not try to invest much in buying one single asset. Therefore, they have an excellent collection of cheap branded watches, which are much more than watches – they are a legacy and are available at quite affordable rates. Rather than providing customers with flashy features and options, these watches provide them with function.

3. Gender-Neutral Appeal
A Casio watch includes several features, and we can hardly stop discussing the various benefits it offers. One among them is the gender-neutral design. These watches are the most popular choice for men and women because they have unisex designs. Slim-band digital watches for women look delicate on the wrist, but there are several watch models that are made for both genders and can be worn by them alike.

4. Affordable Branded Watches
You love that watch, and it’s the biggest reason that you are planning to buy it. Fair enough. But you don’t know if you’ll still love that watch later, and you can’t tell if better ones will be available tomorrow. This is where buying the cheap branded watches from Casio is such a hit. These watches are lovable, durable, sophisticated, and, at the same time, affordable. This makes investing in Casio the right choice.
Types of Casio Retro Watches Gen Z Is Buying
Casio is a brand with a huge fan following, primarily because it offers a diverse range of watch types. This ensures that people get to choose from the wide variety of options available in their range.
- Bold Retro with a Twist
Models like the LA670WA-4 are available with interesting features like a red dial with a silver strap, making them quite a sought-after option among people. These small details, such as the pop of colour with other intriguing details, make these watches an incredibly in-demand option.
- Dress-Casual Styles
If you are someone not in love with the digital watches, Casio provides for analogue options as well that lean into classic watch design. A piece like the LTP-V001GL-1B carries with it an exquisite brown leather strap and gold-tone case. This style works beautifully when you’re looking for affordable watches for women that can be worn at various events ranging from your home to the dinner date.

Summing Up
To sum up, there are various options available, which are not only beautiful but also extremely affordable. These watches are among the best available at affordable prices, and all you need to do is find a reputable company’s website that sells them, which will deliver your order right to your doorstep in just a few days.